• WPA-PSK

    WPA-PSK (WPA Pre-Shared Key) is special mode of WPA for small business or home users.

    A shared key, or password, is configured in the wireless access point (WAP) and any wireless laptop or desktop devices. WPA-PSK generates a unique key for each session between a wireless client and the associated WAP for more advanced security.

  • Dynamic Host Configuration Protocol (DHCP)

    Network protocol used for automatic configuration of IP computers/devices. A DHCP server provides configuration parameters specific to the DHCP client host requesting, generally, information required by the client host to participate on an IP network. DHCP also provides a mechanism for allocation of IP addresses to client hosts.

  • Dreamweaver

    Adobe Dreamweaver is a popular HTML editor used to create websites.

  • Photoshop

    Adobe Photoshop is the most widely used photo editing software in the world.

    It is also heavily used by graphic designers to create logos, buttons and other graphics for web sites.

  • Ethernet

    Frame-based computer networking technology used in local area networks (LANs). Ethernet defines wiring and signaling for the physical layer, and frame formats and protocols for the media access control (MAC)/data link layer of the OSI model. Ethernet is mostly standardized as IEEE 802.3.

    It has become the most widespread LAN technology since the 1990s.

  • Conversion Rate Optimization (CRO)

    CRO is the method of improving the performance of a website, not by directing more traffic to it, but instead by getting a higher proportion of the existing traffic to convert.

    The underlying assumption is that each website has a purpose and is trying to get its visitors to take some action. Therefore it should have a Call To Action (CTA). CRO uses different methods to get people to follow the CTA.

    Sometimes it means making the CTA more prominent, or more explicit. Sometimes, it means removing distractions or friction in the process.

  • eXtensible Markup Language (XML)

    XML stands for eXtensible Markup Language.

    It is a way of organizing text and/or contents with tags. Tags look like this:

    <sometag>some content</sometag>

    Of course, although possible, this is not designed to be read by humans. It is designed to be processed by machines. Typically one program generates an XML document and another one computes it to some further extent.

    And XML document very much looks like an HTML document, except that the tags are different.

    There are actually many different dialects of XML, each for a different purpose. Each of these dialects has its own tags. And even more tags can be added. Hence the "eXtensible" in the name.

    There is an XML dialect for writing web pages. It is called XHTML. It is basically the same thing as HTML except for minor syntaxic differences. For example in HYML you would write <BR> whereas in XML you would write <br />.

    Other XML dialects include RSS and Atom.

  • Internet Service Provider (ISP)

    An Internet Service Provider is a company that lets you access the Internet from your home or office by using a DSL modem, a cable modem or any other device (including sattelite links, etc.).

    They are a gateway between the connection that goes into your home/office and the rest of the Internet.

  • Domain Name

    A domain name looks like some-name.com, another-name.org or even yet_another.ca for example.

    Those names are registered centrally for each "Top Level Domain" (TLD) such as .com , .org or .de ( "ca" being teh country code for Canada for example ).

    Once a domain name is registered it can be used to locate servers on the internet by using the Domain Name System in order to route e-mail or access web sites.

  • BMP

    A bitmapped image format used internally by the Microsoft Windows graphics subsystem (GDI), and used commonly as a simple graphics file format on Windows.