CRO is the method of improving the performance of a website, not by directing more traffic to it, but instead by getting a higher proportion of the existing traffic to convert. The underlying assumption is that each website has a purpose and is trying…More »

The CTA is the primary usier interface element (button, link, form...) that asks the user to take the action the website would like its visitors to take. This results in a "Conversion". Examples: "Buy now" button, "Sign up", "Download now", "Subscribe…More »

The bounce rate is the percentage of visitors who leave a web site after viewing a single page. This is widely regarded as a bad thing because it may mean that visitors did not find what they were looking for and "bounced" away to another site. They…More »