• Conversion Rate Optimization (CRO)

    CRO is the method of improving the performance of a website, not by directing more traffic to it, but instead by getting a higher proportion of the existing traffic to convert. The underlying assumption is that each website has a purpose and is trying…More »
  • Call To Action (CTA)

    The CTA is the primary usier interface element (button, link, form...) that asks the user to take the action the website would like its visitors to take. This results in a "Conversion". Examples: "Buy now" button, "Sign up", "Download now", "Subscribe…More »
  • Bounce Rate

    The bounce rate is the percentage of visitors who leave a web site after viewing a single page. This is widely regarded as a bad thing because it may mean that visitors did not find what they were looking for and "bounced" away to another site. They…More »